Your Amazon Products Could Be All Be Counterfeit — Here’s Why.

Amazon sacrificed accountability for efficiency and profit.

Photo by Christian Wiediger on Unsplash

“Amazon is the Wild West. There’s hardly any rules, except everyone has to pay Amazon a percentage, and you have to swallow what they give you and you can’t complain.” — David Kahan to The New Yorker.

So why can less-than-reputable sellers get away with listing counterfeit items? Here are two ways they can get around the system:

Commingled Inventory

When Amazon asks sellers to list their products, you would believe each seller has a stock of their items in a warehouse, which Amazon pulls from whenever a customer purchases their item.

Listing Hijacking

Though Amazon has 8.8 million sellers, currently, only 2.3 million of them are active. As manually approving every single item for over 2 million sellers is impossible, Amazon grants incredible freedom to the seller, allowing them to freely list items and alter existing products.

“When a product is discontinued, the listing just sits there, ready to be hijacked, and in the sea of goods, abuse is rarely noticed — even when it concerns Amazon’s own brands.” — Rachel Johnson Greer to The Verge.

Sellers can change listing photos, descriptions or even add completely separate products as “variations” — this is why you can see baby toys sold under the same listing as socket wrenches. By opening products to be edited freely by any of the sellers of an item while simultaneously granting them the “Amazon stamp of approval,” the website is clearly misleading.

To write is human; to edit, divine |

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